About Musubi
Musubi is an Indian marketplace at musubiclip.com. Brands pay creators per 1,000 verified views to post short clips of brand content on Instagram Reels and YouTube Shorts, and creators can also sell digital products from their own storefront.
For brands
- A brand funds a campaign budget before it goes live.
- A campaign is either clipping, where creators cut the brand's existing content, or UGC, where creators make original content. Both pay per 1,000 verified views.
- The brand sets the rate it pays per 1,000 views and a cap on what any one clip can earn.
- Views are read from the post itself, not reported by the creator.
- Every clip is reviewed before it is paid.
- Musubi charges a 10 percent platform fee on the campaign budget, shown before you pay.
See the numbers on the brands page.
For creators
- Joining is free, and there is no follower minimum.
- Earnings from approved clips move to your Musubi wallet.
- A withdrawal is sent to your UPI ID within 48 hours of the request.
- The minimum withdrawal is ₹10, and a withdrawal carries a 5 percent fee.
- You must be 18 or older and based in India.
How Musubi makes money
Musubi earns from the 10 percent platform fee on campaign budgets and the 5 percent fee on creator withdrawals. Opening a storefront is free, and a platform fee applies to each cleared sale, shown before a product is published.
The company
Musubi is run by Musubi Private Limited, CIN U62099RJ2026PTC115917, founded in 2026. The team is based in Vellore, Tamil Nadu.
The team
Musubi is a team of six. The founders are Aditya (CEO), Prateek (CTO), Anurag (CFO) and Ayush (CMO).
Find us
Write to contact@musubiclip.com or use the contact page. Read the guides on the blog.