Fund the budget
The budget and the 10 percent fee are both shown before you pay, and the money sits in escrow.
BrandsClipping campaigns
Pay per 1,000 verified views. Never more than your budget.
Set a budget. Creators clip for you. Move the sliders below to see exactly what it buys, before you ever sign up.
CompareInfluencer marketing vs Musubi
Influencer marketing, rewritten.
The same reels, a different deal. You pay for the views a clip actually got, not for the creator who made it.
- Price
Influencer marketing: Haggle a fee with every creatorMusubi: One fixed rate per 1,000 views
- Creators
Influencer marketing: Shortlist, DM and chase creatorsMusubi: Creators in your niche come to you
- You pay for
Influencer marketing: Followers and a promised reachMusubi: Only views we scrape and verify
- If it flops
Influencer marketing: The fee is paid, views or notMusubi: A clip earns only for its views
- Spend
Influencer marketing: One creator, one post, one betMusubi: Many clips, never past your budget
CalculatorRun the numbers
The most this can cost you, before you fund it.
Every figure here is a ceiling, not a forecast. The same arithmetic runs when you actually fund a campaign.
Never more than half your budget, so no single clip can take it all.
2,50,000
the most views you will pay for. If fewer clips land, you pay less.
₹11,000
the most you can ever be charged.
7
creators to spend it all.
Cost per 1,000 views
₹40Platform fee
₹1,000Views one creator can earn on
37,500The flowWhere every rupee goes
One brief in. Paid views out.
Creators post on their own Reels and Shorts. Every view is scraped and checked before a rupee moves.
- Brand fundsHeld in escrow
- The briefRate per 1,000 views
- CreatorsPost on their own pages
- Instagram ReelsFrom a verified handle
- YouTube ShortsFrom a verified channel
- Verified viewsScraped and checked
- Brand paysOnly for cleared clips
- Creator withdrawsStraight to UPI
4 stepsHow a campaign runs
Four steps, and you are charged once.
Set the rate and the cap
A rate per 1,000 views and a ceiling per clip. Both are on the brief, so a creator knows the terms before posting.
Creators clip, we verify
Views are scraped on a schedule and checked against the handle the creator proved. A clip from anywhere else is rejected.
Only cleared clips are paid
Earnings accrue against the funded budget and never past it. Unspent budget stays yours.
Guard railsEnforced in code
What we refuse, so you do not have to police it.
Views are scraped from Instagram and YouTube on a schedule and checked against the handle the creator proved they post from. A clip from any other account is rejected and refunded to you.
The cap spreads the budget
A cap above half the budget is refused. Most brands cap at 10 to 15 percent.
A first budget tests supply, not sales
Enough to see whether creators pick you up. Not enough to judge sales.
Nothing moves on a self reported number
Creators prove the handle they post from before they can submit, and a clip posted from anyone else is rejected and refunded.
FAQQuestions
What brands ask before they fund.
Still have a question? , or read how to run a campaign and what clipping costs.
₹30 per 1,000 views. You choose the rate, and creators see it on the brief before they join, so a higher rate tends to draw more creators faster.
No. The budget is a hard ceiling and the platform fee is 10 percent on top of it, shown before you fund. Those two figures are the most you can ever be charged.
The per clip cap, which you set. A cap above half the budget is refused outright, because at most two creators is not a campaign. Most brands cap at 10 to 15 percent.
They are scraped from Instagram and YouTube on a schedule, never self reported, and every clip is checked against the account the creator verified. A mismatch is rejected and the money is refunded to you.
It stays yours. Earnings accrue against the funded budget as views clear, and whatever is left when the campaign closes is returned.